Lambe & Associates, Inc.

Building Connections Through Direct Response Marketing… More Than Just Social Media

Are you a business-owner? Are you wondering how to promote your business and build fruitful connections on social media? Today, it’s no longer about those old, templated letters or cold calls to customers because social media has changed the way we promote and do business - all with better results at a fraction of the cost. So, why should you join the social media party and how can you make an impact through direct response marketing?

Direct Response Marketing – What is it and why does it matter to you?

One of the most important types of marketing, direct response marketing, uses social media tools to engage with and inspire an immediate action from the person you are communicating with – it is fast, inexpensive and an effective way to reach current and potential customers with a just few clicks on your social media.

The Benefits of Direct Response Marketing

Some of the benefits of using this type of marketing include:

Increase Brand Awareness - If you have a business, you have a brand. Remember that your brand is not just a logo, a splash of colours and a big sign on a building – YOU are the face of your brand.

Humanize Your Brand or Industry – Some customers are nervous about working with big corporations, however modern marketing allows you to humanize your brand, making a human connection.

Promote Content – Direct response marketing allows you to promote content which can be extremely powerful in marketing your business and making sales. It allows you to get your message out, reach new people, reach existing customers and promote your value and the services that you provide.

Engage Your Audience - It allows you to engage with your customers or audience, which in turn can build stronger relationships and trust.

Learn About Your Customers – This type of marketing can also help you learn more about your customers so that you can better understand their need, wants, interests, fears, goals and more – then deliver exactly what they are asking for.

Target Your Advertising - It makes targeted advertising easier. You can drill down to very specific areas, interests, demographics, industries and much more. And what does targeted advertising help you do? Boost sales!

Establish Yourself as A Thought Leader – Direct response marketing allows you to establish your brand as a thought leader. Likewise, it enables you to brand yourself as someone who is innovative, maintains a level of service above and beyond their competitors, and is a specialist in their field – all of which builds trust.

Stay Top of Mind - Staying top of mind is the next benefit. You want to be the first person your customer thinks of when their friends on social media ask for recommendations.

Partner With Influencers to Grow Your Audience - It allows you to partner with influencers to increase your audience. This could be anyone in your industry that is already a thought leader – someone who has a large following and sway. Think about who has a similar audience to you, who can be beneficial to your audience and whose audience you could be beneficial to.

Increase Website Traffic – Direct response marketing can help you increase your website traffic, especially if you consistently have new and valuable content that is on your website or blog.

Boost Sales and Generate Leads - And last, but certainly not least, it can help you generate leads. This is a way to generate leads in a way that is authentic, trustworthy and builds genuine, long-term relationships.

Modern direct response marketing is all about providing value and creating those connections; developing the know, like and trust relationship that can help move someone from a prospect to a valued customer. The truth is that social media is here to stay, so be sure to BE where your customers are so that you can continue to engage your audience, build trust and provide value.